The four key objectives in this project discovered in our brief were to attain memorability among potential clients while communicating a professional and high-value business. We agreed that the logo should be easily adaptable for any application, and to ultimately be distinctive among the current environment of private investigation firms.

The other aspects we wished to gesture toward, had a modern, futurist edge, which alludes to the Cyber Security focus of RMR, and a high-quality, high-value atmosphere to attract their ideal target market.