Design

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" el_class="blog-new-hagan" z_index=""][vc_column width="1/4"][/vc_column][vc_column width="1/2"][vc_empty_space][vc_column_text]The world is a different place in the dark and all the shades and nuances in between shape and sculpt a space like a potter at a wheel. From a fluorescently lit takeaway to...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" el_class="blog-new-hagan" z_index=""][vc_column width="1/4"][/vc_column][vc_column width="1/2"][vc_empty_space][vc_column_text]AI is increasingly becoming a part of everybody’s life. Even my mother who previously couldn’t work out how to record Emmerdale on her VHS player is now using predictive text on her smartphone and happy...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" el_class="blog-new-hagan" z_index=""][vc_column width="1/4"][/vc_column][vc_column width="1/2"][vc_empty_space][vc_column_text]From the roar of the MGM Lion to the little bluebird of Twitter, from the Peak of the Paramount Pictures’ mountain to the lowercase ‘f’ of Facebook, and from cold grey cubicle built skyscraper...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" el_class="blog-new-hagan" z_index=""][vc_column width="1/4"][/vc_column][vc_column width="1/2"][vc_separator type="normal"][vc_empty_space][vc_column_text] Click here to read part one if you haven't [/vc_column_text][vc_empty_space][vc_separator type="normal"][/vc_column][vc_column width="1/4"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" el_class="blog-new-hagan" z_index=""][vc_column width="1/4"][/vc_column][vc_column width="1/2"][vc_empty_space][vc_column_text]To be authentic is to be honest with your audience, and that’s...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" el_class="blog-new-hagan" z_index=""][vc_column width="1/4"][/vc_column][vc_column width="1/2"][vc_column_text] As I type this blog with paragraphs made from sentences built from words spelt by letters constructed from little visual forms, these forms build each pica of the letter to connect and build words...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" el_class="blog-new-hagan" z_index=""][vc_column width="1/4"][/vc_column][vc_column width="1/2"][vc_column_text]A pioneer of constructive graphic design, Anton Stankowski was a designer throughout the 20th century whose work still has high visibility today. And it's wonderful.

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" el_class="blog-new-hagan" z_index=""][vc_column width="1/4"][/vc_column][vc_column width="1/2"][vc_column_text]Hierarchy is one of the first principles in graphic communication.   Designing a hierarchy is a compositional skill. It's to arrange the elements in a way that emphasises the importance of information.

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" el_class="blog-new-hagan" z_index=""][vc_column width="1/4"][/vc_column][vc_column width="1/2"][vc_column_text] A term which I often see getting thrown around is whether or not someone has “the eye” or has “taste”… But what exactly is this?    Is this some natural force that a lucky few are...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index="" el_class="blog-new-hagan"][vc_column width="1/4"][/vc_column][vc_column width="1/2"][vc_column_text]My first experience of Armin Hofmann was staring agog at this poster for the ballet Giselle. Created in 1959, this may be his most celebrated work.

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" el_class="blog-new-hagan" z_index=""][vc_column width="1/4"][/vc_column][vc_column width="1/2"][vc_column_text]

The Pillars of the Parthenon aren't actually straight…

   

The NeXTcube wasn't a perfect cube…

   

And the letters I type aren't all dead flat to the baseline…

    Every day, perceptive illusions are built around us because sometimes when something is constructed 'perfectly' it doesn't look perfect. If the Parthenon's columns where perfectly straight, it would not look straight. If the NeXTcube was a perfect cube, it wouldn't look like a like perfect cube. And if 'o's, 'e's, and 'a's, etc, were all aligned perfectly to the baseline, it would feel like the letters weren't even.