Spotlight
23 Nov Spotlight: Armin Hofmann
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index="" el_class="blog-new-hagan"][vc_column width="1/4"][/vc_column][vc_column width="1/2"][vc_column_text]My first experience of Armin Hofmann was staring agog at this poster for the ballet Giselle. Created in 1959, this may be his most celebrated work.
23 Apr Spotlight: Josef Albers (Interactions of Color)
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index="" el_class="blog-new-hagan"][vc_column width="1/4"][/vc_column][vc_column width="1/2"][vc_column_text] Early this year, in hopes of strengthening my weakness for colour, I went to the highly influential book 'Interactions of Color' by artist and educator Josef Albers. The book, despite its heady and annoying unnecessary academic tone (which I disdain so much), instils a child-like curiosity to experiment, play, and all in all, have fun with colours. The main takeaway from the book is how colour, much like musical notes, has a perceptible change with their combinations, like how one note on a piano would not be considered music, but play two notes, and it's a different world entirely.
13 Feb Spotlight: Josef Müller-Brockmann
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" el_class="blog-new-hagan" z_index=""][vc_column width="1/4"][/vc_column][vc_column width="1/2"][vc_column_text]I'll admit it, at first, I rejected the grid. The idea of putting what seemed like restrictions on an exciting new idea made me feel as though it would disrupt the fluidity to any creative process and could comprimise any such workflow. Now, I realise, I was just plain wrong. Today I yodel praise from mountaintops of the grid and its forefathers of Swiss design – Perhaps there's some latent Swiss in my genealogy, I don't know, but I'm a believer.
15 Jan Spotlight: Alexey Brodovitch
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" el_class="blog-new-hagan" z_index=""][vc_column width="1/4"][/vc_column][vc_column width="1/2"][vc_column_text]Wide open white spaces and turning dynamic figures that dance off the page, Alexey Brodovich was known as a bold innovator and a giant in the world of editorial design; helping bring a European edge of art and design into American media which we can still see the influence of today on not just print publications but on websites also. His most public and influencing work came from 1934 to 1958 working as art director for Harper's Bazaar.