tommyhagan.xyz

Logo Identity: Gingertone Records

Gingertone Records

 

Gingertone Records is an innovative label that places a strong emphasis on artist collaboration and the production of authentic, soulful music. With a focus on vinyl and curated ephemera, the label caters to musicians who value creativity and audiophiles who appreciate warmth and depth in their listening experience. The brand seeks to create a bridge between classic and contemporary sounds, offering a space for artists and music lovers to connect over a shared passion for the art of music.

 

Targeting musicians, audiophiles, and industry professionals, Gingertone Records combines a modern, minimalist approach with traditionalism. With a personality that is authentic, soulful, and confident, the label’s visual identity aims to reflect the hard work and humanity at the core of the music it champions.

Process

Researching forms which evoke senses of music and ideally, of retro or ‘making music’ sensibility, we found the use of a simple ellipse with a centre can appropriate everything from a speaker to a vinyl to reel-to-reel to cassette tape.

We then examined the enclosures of these minimal symbols to research the extensions of forms that evoke the environment of “making music.”

In the end, the result was crafting a mark which would be ambiguous and could be openly interpreted as simply “music hardware” but in effect telegraphed a constructive, approachable, music-orientated company. What it represents as a worldly object is not important because what it needs to represent is Gingertone Records.