Pete Davies a working musician in the vein of The Beatles, ELO and The Beach Boys, is a singer-songwriter looking for a logo identity to express his desired reputation. Pete Davies needed something that elicited something classically vintage with a warm authenticity.
Naturally aligning with the archetype of the ‘everyman’, we looked to assert traits of a faithful, salt of the earth, honest friend. This became the direction in which all decisions were filtered.