Twitch Identity: MetalMad83

For this project, we worked to establish a high-energy logo identity for a Twitch Channel targeted for all ages and all game genres while retaining excitement and edge.


To establish this on Twitch, the deliverables necessary were two banner graphics (standard banner and offline banner), profile graphics and panel graphics (links) all ensuring that each is adaptable to the constraints of the Twitch platform and adaptable for other media sites such as YouTube, Twitter, and Discord, among others.

During the research phase of this project, we saw many other game channels on Twitch either employing an overtly aggressive gamer visual style or using a fun ‘soft-round-the-edges’ visual language. From this, we decided to establish an objective to hit somewhere in between these two; achieving something which was as evocative and as high-energy as the more serious ‘hard-core gamers’, but had the gloss and veneer of a fun and approachable game channel.

In many of these types of social media projects where people or a person is at the forefront of the brand, I always advise having the visual assets include photo imagery of the people in some way – it simply works better for attracting curious first followers.


For this project, however, this wasn’t an option (at least at this stage in development), so we created a variety of profile graphics to choose one from, from the simple ‘MM’ symbol to the full logotype with options in between.

Each platform is different, and in Twitch you have ‘Panel’ links which take the audience to more information on the channel. We finalised upon two different versions – a more conservative option utilising Univers Extended, and a more expressive option featuring type based upon the logotype of the identity.